If you’re taking your first orders online, here’s what you need to know before you start.
The three core pieces. An online ordering website (customers order from their phone or laptop), a mobile app (for repeat customers who want a faster experience), and an EPOS system that receives and manages every order in one place.
Marketplace vs direct. Third-party marketplaces (Just Eat, Uber Eats, Deliveroo) bring visibility to new customers but charge commission of 20-30% per order. A direct, branded system costs a fixed fee and keeps the customer relationship — and their data — with you.
Delivery options. Decide whether you’ll use your own drivers, a delivery partner service, or collection-only to start. Many takeaways run a mix.
Menu setup. Structure your menu with clear categories, accurate descriptions, allergen information (a legal requirement in the UK) and appealing photos where possible.
Payments. Look for a system that supports card payments, Apple Pay/Google Pay, and cash-on-collection if you offer it.
Getting started. Most providers will build your menu, set up your branded site and app, and train your staff on the EPOS — so you don’t need technical skills to launch.
CholoEAT handles the full setup — website, apps and EPOS — so you can start taking commission-free orders quickly. Get in touch to find out more.
