Tracking the right numbers turns guesswork into decisions you can actually act on.
Daily and weekly sales. Track total sales alongside order count and average order value to spot trends early, not just at month-end.
Sales by channel. Compare direct orders against marketplace orders to see how much commission is really costing you — and whether your direct channel is growing.
Best and worst-selling items. Item-level data shows what to promote, what to reprice, and what to consider removing from the menu.
Peak times and days. Understanding your busiest hours helps with staffing decisions and identifying where waiting times need attention.
Customer repeat rate. The percentage of orders from returning customers is one of the strongest indicators of long-term business health.
Profit margin, not just revenue. High sales with thin margins (due to commission, food cost, or waste) can mask a business that isn’t actually that healthy — track both together.
Review regularly, not just at year-end. Monthly reviews of these numbers let you catch and fix problems while they’re still small.
CholoEAT’s EPOS system gives you clear reporting on sales, channels and item performance in one place. Learn more.
